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Sega considering Netflix-like game subscription service


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Sonic x Shadow Generations sold more than 1 million copies in a single day when it launched in October

Sega is considering launching its own Netflix-like subscription service for video games, which would accelerate gaming’s transition towards streaming.

There are already several similar services on the market like Xbox Game Pass and PlayStation Plus, where gamers pay a monthly fee for access to a range of titles rather than owning them outright.

Sega’s president Shuji Utsumi revealed that such subscription products are “very interesting,” and the firm is “evaluating some opportunities.”

“We’re thinking something – and discussing something – we cannot disclose right now,” he said.

Some industry experts have expressed concerns about this move, stating that gamers might end up spending more money on multiple subscription services.

Sony and Microsoft are not the only ones offering game subscriptions – Nintendo, EA, and Ubisoft also have their own membership plans.


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Shuji Utsumi (right) attends the Sonic 3 movie premiere in Hollywood with Sega CEO Haruki Satomi (left) and Sonic series producer Takashi Iizuka (centre)

Currently, various Sega games are available across multiple streaming services.

The pricing of these services varies, with Xbox Game Pass ranging from £6.99 to £14.99 a month, and PlayStation Plus from £6.99 to £13.49 a month.

For Sega, it would make financial sense for players of its titles to pay subscription fees directly to the company rather than its competitors.

Rachel Howie, known as DontRachQuit on Twitch, expressed excitement and concern about another subscription service in the gaming industry.

She highlighted the challenge of justifying signing up for a new subscription with so many already in place.

Sophie Smart from No More Robots mentioned the need for Sega to thrive but questioned the impact of a new rival subscription service on existing platforms.

Bringing Sega back

Shuji Utsumi discussed Sega’s efforts to regain its former glory ahead of the Sonic 3 movie premiere.

He acknowledged that Sega had veered off course by focusing too much on domestic success in Japan and emphasized the need for a global resurgence.

Utsumi aims to instill a more proactive and confident approach within the company, moving away from a defensive stance.

He emphasized the importance of producing top-quality games and bringing back the rock and roll spirit that defined Sega in the past.


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Sonic and Mario had a storied rivalry in the 1990s, significantly boosting sales of Sega’s Mega Drive and Nintendo’s SNES

Utsumi hinted at an exciting new game in the works at Sega, promising a challenging and impressive experience for players.

While he didn’t confirm a sequel to Sonic Adventure, he acknowledged the impact the original game had and the need to meet or exceed players’ expectations.

Fans have been eager for the return of the Chao Garden, a beloved feature from Sonic Adventure, and Utsumi hinted at discussions around bringing it back.

Sega’s future

Utsumi highlighted Sega’s successes this year, including accolades for new IP Metaphor: ReFantazio and recognition for the quality of their games.

However, the company faced challenges such as job cuts and delays in game releases, indicating tough decisions made to focus on quality over speed.

Utsumi also mentioned the positive reception to Sega’s film and television adaptations, particularly the excitement surrounding the Sonic the Hedgehog movie series.


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Jim Carrey (right) returns in Sonic 3 as the villainous Dr Robotnik