Experiencing one of Bernie Sanders’s Fighting Oligarchy tour stops, which visited Nevada, Colorado, and Arizona this past weekend, feels like traveling through time. The timeless appeal of Mr. Sanders’s message, delivered with his classic Brooklyn accent, resonates whether it’s 2025, 2015, or even further back.
At 83, Mr. Sanders remains unchanged, still wearing his simple attire and wire-framed glasses. While younger Democrats have adopted a more casual look, Mr. Sanders sticks to his traditional style, resembling an aging accountant with his blazer always on.
The feeling of being out of time extends beyond the stage at the Fighting Oligarchy tour. The crowds, wearing “Bernie 2016” T-shirts and “Bernie 2020” caps, show their unwavering support for Mr. Sanders, who has been a prominent figure in Democratic politics for years.
Mr. Sanders’s ability to draw large crowds in states that previously supported Donald J. Trump illustrates a growing appeal for his anti-establishment message. As other Democrats struggle to challenge President Trump, Mr. Sanders remains a constant figure, resonating with left-leaning Democrats.
Despite political changes over the years, Mr. Sanders’s message against the wealthy elite remains unchanged. While other politicians come and go, Mr. Sanders and his message persist.
Mr. Sanders’s appeal across generations is likened to that of the Grateful Dead, with a devoted fan base spanning different age groups. His anti-corporate stance attracts younger voters, reminiscent of the Occupy Wall Street movement.
Ms. Ocasio-Cortez plays a similar role to John Mayer with Dead & Company, adding energy and a new perspective to Mr. Sanders’s campaign events.
Mr. Sanders’s supporters, like Deadheads, embrace the campaign merchandise. From “Bernie was Right” tees to “Rage Against the Machine” shirts featuring a young Mr. Sanders, the merch reflects the enduring popularity of the Vermont senator.
His classic logo tees, priced at $27, continue to be best-sellers on his website, showcasing his consistent brand image over the years.
While other Democratic politicians struggle to connect with voters, Mr. Sanders maintains a cool factor with his merchandise and iconic image. The question remains how far his appeal can take him in the current political landscape.
Just like the Grateful Dead, Mr. Sanders’s enduring popularity may continue to attract a devoted following, while also facing challenges as a niche figure in American politics.