Follow live coverage of the final round of the 2025 Masters
AUGUSTA, Ga. — The Masters will never be out of style.
It may be a fashion faux pas to be too trendy, outdated, or dare to wear millennial-core outfits for 51 weeks a year. But during this week at Augusta National Golf Club, during the Masters, the patrons are dressed to impress for the occasion, and somehow it all just works.
The spacious area between the clubhouse, the first tee, and the practice green at Augusta National is like the Shibuya Crossing of golf. Spectators move in every direction, creating a whirlwind of colors – rye green, seersucker, and straw hats. The Green Jackets gather under the legendary oak tree, mingling with VIP guests, while groups of stylishly dressed women mingle, complimenting each other on their floral spring dresses. Meanwhile, the golf enthusiasts stride purposefully to find the best spot to watch the action, clad in spikeless golf shoes and dry-fit polos from top brands.
From young to old, from PGA Tour fans to clueless significant others, all the patrons at Augusta National share one commonality in their diverse fashion choices: They all strive to make a statement.
The Masters spectators fully embrace the opportunity to go all out.
For the men, this effort translates into a timeless competition. The Country Club Logo Olympics kick off at 7:00 a.m. on Monday when the gates welcome patrons for the week’s first practice round. At the Masters, “quiet luxury” is not just about Hermés bags or Chanel flats but also about needlepoint whales and acorns embroidered on canvas golf hats.
Some logos are impossible to miss: Pine Valley on a navy polo, Seminole Golf Club on a cashmere pullover. Have you spotted the exclusive Ohoopee Match Club emblem? Or the proud crest of one of Scotland’s finest, North Berwick Golf Club? Such logos may spark conversations – that’s exactly the intent.
For men at the Masters, polos and khakis are a must. (Kyle Terada / USA Today Sports)
For the women of Augusta National, there’s a sense of dressing for the female gaze. Whether admitted or not, they likely spend months scrolling Pinterest and TikTok for outfit inspiration for their Masters ensemble, knowing that their attire will go unseen on social media. Cell phones are banned from the Augusta National grounds, and cameras are only allowed during practice round days. Despite this, they still dress to impress.
“The key to fashion at the Masters is not what you’d wear on the golf course. Save those outfits for other tournaments. The Masters is more like the Kentucky Derby of golf without the hats and definitely no heels,” says Golf Channel’s Kira K. Dixon. “If you do wear a hat, make sure it’s a wide-brim hat for sun protection.”
“Wear something cute and unique that you wouldn’t normally wear. Go all out. Wear wide-leg pants, a fun blazer, or a bold print. This is Augusta National. Embrace it,” she adds.
A splash of green is essential for women at the Masters, but there are countless ways to elevate the look.
On the fifth fairway at Augusta National, attendees Annie Shoulders and Kylie Shemanksi awaited Jordan Spieth’s Thursday tee time. Shemanksi displayed her name embroidered in green on the back of her sweater, resembling the traditional Masters caddie bibs. But it was Shoulders who stole the show.
She creatively hand-painted her square crossbody purse to look like a pimento cheese sandwich.
(Michael Madrid / USA Today Sports)
There’s a certain opulence to the women at Augusta National. Round, flat-brim straw hats and monochrome matching sets have been popular trends in 2025. Color combinations of Masters green and Butter Yellow, the season’s hottest shade, have been prevalent. Adidas Sambas are the tournament’s favorite shoe, with New Balance 327s closely behind. Dixon, who has received numerous outfit advice requests from Masters ticket-holders, coined the term “Augustacore” to describe the style.
Local boutiques in Augusta capitalize on Masters week by offering inventory with the right color schemes and accessories. The Swank Company and The Peppy Poppy mention that Masters season is their second most profitable time of the year.
“Masters style is consistent: Something green and fashionable for a comfortable stroll,” says Dawne Byrd, owner of The Peppy Poppy.
The fashion spectacle at the Masters may seem to get tiresome, but somehow, it never does. There’s an attitude that if you’re at Augusta National, why not go all out?
“When I told my sister we were going to the Masters, her first question was, ‘What are we wearing?’” says Kiara Dowdell, sporting a matching cardigan with her sister Alexis Vega.
(Peter Casey / USA Today)
The players and their sponsors also participate in the frenzy with pre-planned outfits and scripting that set the Masters apart from other tournaments. For instance, Cam Smith sported a four-way stretch blazer during a Wednesday practice round, the result of a humorous conversation with the blazer’s creator.
The tournament participants are focused on their game, but they are also tuned into the stylish spectacle around them.
“Walking the course, everyone seems to be having a great time. Everyone is dressed elegantly,” says Jason Day, known for his bold on-course attire. “It’s like a high-society horse racing event with everyone in their fine attire. They do it right here at Augusta.”
The Masters is more than just a golf tournament. It’s a unique experience. So, naturally, patrons, in various extravagant ways, treat it as a once-in-a-lifetime opportunity. And that allure never goes out of fashion.
(Illustration: Demetrius Robinson / The Athletic; Photos: Andrew Redington, Richard Heathcote / Getty Images; Rob Schumacher, Kyle Terada / USA Today Sports)