The White House seeks corporate sponsors for its upcoming Easter Egg Roll event, sparking concerns about ethics and legality. President Trump is facing criticism for potentially allowing companies to profit from the 147-year-old tradition by turning it into a platform for their brands.
Potential sponsors can choose from three packages ranging from $75,000 to $200,000, as detailed in a guide reviewed by The New York Times. The most expensive option includes various benefits like logo placements, branded products, and tickets to an exclusive brunch with the first lady, Melania Trump.
The guide, created by Harbinger, encourages sponsors to support the event in exchange for brand visibility and recognition, emphasizing the opportunity to be part of history.
Historically, funds raised from the Easter Egg Roll have benefitted the White House Historical Association. While the event is largely funded without taxpayer dollars, the current approach of seeking corporate sponsorships has raised ethical concerns.
Federal regulations prohibit government officials from using their positions for personal gain, leading to criticism from ethics experts like Richard W. Painter. The White House has yet to comment on the sponsorship plan.
Some argue that the president is not bound by ethics laws, but previous administrations have adhered to ethical guidelines. The White House and related parties have not responded to requests for comment on the matter.
President Trump and the first lady have faced criticism for blurring the line between official duties and personal gain, with examples like hosting exclusive events for companies like Tesla and promoting their own cryptocurrency.
The White House Easter Egg Roll, a tradition dating back to 1878, has been a popular event where attendees gather on the South Lawn to participate in egg-rolling activities. Critics raise concerns about the potential impact of corporate sponsorships on the event’s integrity.
Shawn McCreesh contributed to this report.